Digital Advertising

The Citadel is seeking a single or multiple vendors to provide Digital Advertising in accordance with the specifications listed within the subject solicitation for the initial term of ten months with an option to extend for four additional one-year extensions. The contract includes four lots, with Cumulus Radio Corp. awarded Lots 1 and 2, and Digital-Ignite LLC awarded Lots 3 and 4. The estimated total potential value for the contract is $1,141,250.00. Key services include targeted email blasts, extended audience/behavior-based digital retargeting, site retargeting, and intentional direct mail for site retargeting. • Targeted email blasts • Extended audience/behavior-based digital retargeting • Site retargeting • Intentional direct mail for site retargeting • Digital advertising services