Description
The State of Hawaii Med-QUEST Division is seeking a consultant to design and execute a strategic marketing and public relations plan to elevate its organizational presence. The plan will leverage targeted marketing outreach and proactive media relations to ensure that members and stakeholders remain informed, engaged, and supported throughout the implementation of H.R.1 and the integration of new CMS community engagement requirements. The scope of work includes developing a 12-month H.R.1 Community Engagement and Communications Plan, providing strategic messaging, advocacy and briefing materials, educational resources, and multi-channel collateral. The selected consultant will also be responsible for earned media and public relations, media asset management, paid media coordination, and multimedia production.
• The consultant must have at least five years of experience in communications strategies, public relations, and community development, with a specific emphasis on public health outreach and community engagement targeting Hawai'i audiences statewide and island-specific populations.
• The consultant must have been registered with the Hawai'i State Department of Commerce and Consumer Affairs and have been doing business from a physical address in the State of Hawai'i for at least eight years.
• The consultant must demonstrate an understanding of the H.R.1 Working Families Tax Cut Act community engagement requirements and the CMS standards for specialized outreach and feedback modules.