Advertising Concession Agreement at the PBIA

The Palm Beach County Department of Airports is seeking proposals for an Advertising Concession Agreement at the Palm Beach International Airport. The selected proposer will be responsible for designing, installing, managing, maintaining, and operating an innovative and creative airport advertising program. The initial term of the Concession Agreement will be five years, with the option of one five-year renewal at the County's sole option. The proposer will be required to develop and manage the Airport's overall Advertising Concession Program, negotiate and prepare written contracts with potential advertisers, report to the Department regularly on marketing activities and executed advertising contracts, and perform all other management duties required to maintain and operate a first-class advertising program. Some key points to consider: * The Airport serves over 8.6 million commercial passengers annually and consistently ranks in the top five for the busiest airports servicing private aircraft/general aviation in the United States. * The Department's goals in issuing this RFP are to ensure the development of an innovative advertising program, reinforce a "sense of place" by using materials, forms, lighting, and design elements inspired by Palm Beach County and South Florida region in the design of advertising displays, and incorporate a balance of national, local, and "partner" advertising in the advertising program. * The proposer will be required to provide innovative and discounted advertising opportunities for local events, public service announcements, and authorized tourism partners to support tourism promotion, economic development, and the management of major cultural, sports, and environmental assets. * The proposer will be required to create opportunities for diverse, small, and local businesses to participate in the advertising program through tiered products, pricing flexibility, and community-friendly content policies. * The proposer will be required to incorporate new high-quality technology, offering real-time content updates and immersing passengers in the advertising experience. * The proposer will be required to minimize visual clutter and distractions from informational and directional signage. * The proposer will be required to generate strong, sustainable revenue through an advertising program that optimizes space utilization, employs competitive rate structures, and delivers consistent financial performance. * The proposer will be required to maintain all advertising structures, digital systems, and program elements in excellent condition, ensuring safety, reliability, cleanliness, and visual quality at all times. * The proposer will be required to maximize participation of small business concerns, including Airport Concession Disadvantaged Business Enterprises and Palm Beach County Small Business Enterprises in the performance of the concession.