Enterprise Contract for CRM Solution

Minnesota State is seeking a Customer Relationship Management (CRM) platform to support student engagement across the student lifecycle. The CRM should have various features such as recruitment, admissions, advising, student success, and marketing capabilities. The selected vendor will deliver a mature, configurable CRM solution that integrates with Workday Student and other systems. The contract will be for 60 months, and the vendor must provide a detailed pricing plan and implementation approach. • The CRM will serve as the engagement layer for recruiting, admissions, advising, student success, and marketing. • The CRM should support personalized, automated, and inclusive communication plans and marketing across the student lifecycle. • The CRM must deliver role-based, customizable, and AI-enhanced analytics and reporting across the student lifecycle. • The vendor must provide a comprehensive breakdown of implementation costs, including one-time setup fees, per-campus implementation charges, and annual licensing costs.