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Palm Beach County Department of Airports·Florida

Advertising Concession Agreement at the PBIA

Closes 8/12/2026$1.5M – $2.5MRequest for Proposal
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Description

The Palm Beach County Department of Airports is seeking proposals for an Advertising Concession Agreement at the Palm Beach International Airport. The selected proposer will be responsible for designing, installing, managing, maintaining, and operating an innovative and creative airport advertising program. The program should be aesthetically pleasing, complementary to the airport's architecture, and incorporate a balance of national, local, and partner advertising. The proposer will also be responsible for negotiating contracts with advertisers, reporting to the Department, and performing other management duties. The initial term of the Concession Agreement will be five years, with the option for a five-year renewal. • Key aspects of the proposal include: • Experience in supplying advertising services • Ability to meet the minimum requirements outlined in the RFP • Proposed Minimum Initial Investment and Renewal Term Investment • Drug-free workplace certification • Disclosure of ownership interests affidavit • Business entity information form

Attached files

Contact

Shawna Larose(Deputy Director – Airports, Real Estate and Concessions)

[email protected]

(561) 471-7472

Key dates

Opened
7/1/2026
Questions due
6/25/2026
Pre-bid meeting
6/18/2026Mandatory
Closes
8/12/2026
Projected award
9/15/2026
Duration
5 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
RFP-120-PB 26-2-5

Budget estimate

$1,500,000 – $2,500,000

Based on the information provided, the estimated budget for this opportunity can be determined by considering the gross revenues from the current concessionaire. The average annual gross revenue for the past four years is approximately $1.8 million. Assuming a similar revenue stream, the proposer can expect to earn around $1.8 million per year. However, this amount may vary depending on the proposer's ability to negotiate contracts, manage the advertising program, and optimize revenue. A more detailed estimate can be made by considering the following factors: - The proposer's proposed Minimum Initial Investment and Renewal Term Investment - The percentage of gross revenue paid to the County - The number of advertising displays and their locations - The types of advertising products and services offered - The market demand for airport advertising - The proposer's experience and expertise in managing airport advertising programs Considering these factors, a reasonable estimate for the budget could be between $1.5 million and $2.5 million per year.

AI estimate from the solicitation

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