TRANSIT ADVERTISING

Palm Beach County is seeking proposals from qualified and experienced advertising firms to utilize the potential of Palm Tran buses as an advertising medium and other related media. The successful proposer will market advertising to the general public through the use of directly applied vinyl advertising copy to the exterior of the buses, interior styrene signs, and multi-media signage, and pay revenue to the County for these services. The contract will be for a three-year period with two one-year renewal options. The proposer must have three years of demonstrated experience in supplying such services and meet all criteria/requirements identified in the RFP. Some key points to consider: * The County has a fleet of 159 buses, with 100 allocated for external advertising and the full fleet for internal advertising. * The contract includes direct application of vinyl advertising media to the buses. * The proposer must submit a proposal that includes experience/qualification/background/references information, project approach/understanding information, key personnel and operations information, and revenue proposal information. * The Selection Committee will evaluate proposals based on criteria such as experience/qualifications, project approach/understanding, key personnel and operations, revenue proposal information, and small business enterprise participation.