Description
The Michigan Gaming Control Board is seeking a contractor to provide strategic communications, outreach, marketing, and promotional services to support responsible gaming initiatives. The contractor will be responsible for developing and implementing a comprehensive marketing plan, conducting market research, and providing public relations services. The contract has a budget of $3 million annually for a period of three years, with the option to renew for up to two additional one-year periods. The contractor will be required to provide regular reports and updates to the State, including a quarterly report and a media buy report.
Key aspects of the job include:
* Developing a comprehensive marketing plan to promote responsible gaming initiatives
* Conducting market research to better understand the target audience
* Providing public relations services, including media relations and crisis communications
* Developing and implementing social media, digital media, and new media strategic plans
* Creating and modifying advertising and creative concepts
* Managing media buys and providing media placement reports
* Providing regular reports and updates to the State