Athletics Special Event Promotion and Activation Services

The University of Connecticut seeks a qualified vendor to provide comprehensive promotion and activation services for special athletic events across all UConn sports. The contractor will identify and develop special‑event opportunities, facilitate student‑athlete commercial deals, and design/execute activation and marketing packages that align with UConn’s branding and licensing requirements. Compensation will be based on a revenue‑share model (capped at $500 K per year) with possible reimbursable expenses, over an initial three‑year term with up to two one‑year extensions. • Identify, package, and negotiate neutral‑site or non‑competition special‑event opportunities for UConn athletics. • Facilitate student‑athlete licensing, NIL, and sponsor agreements, providing term‑sheet summaries for university review. • Create and manage activation, marketing, PR, and fan‑engagement campaigns, coordinating with the university’s rights‑holder and ensuring brand compliance. • Deliver all proposals and mandatory forms through the HuskyBuy portal by the August 18, 2026 deadline, adhering to UConn’s vendor‑code, ethics, and insurance requirements.