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Greater Portland Transit District·Maine

Transit Advertising Services

Closes 5/11/2026$600k – $1.2MRequest for Proposal
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Description

Greater Portland Transit District (Metro) is seeking a qualified vendor to provide full‑service advertising management for its fixed‑route transit assets. The contractor will be responsible for selling ad inventory, handling billing and revenue‑share accounting, producing and installing advertising media on buses and bus shelters, maintaining the ads, and removing them at contract end or when damaged. The contract is a five‑year term with two optional one‑year extensions and includes a revenue‑share model (percentage to be negotiated) and strict compliance with Metro’s advertising policy. • Scope includes sales, marketing, production, installation, maintenance, and reporting for bus exterior, interior, and shelter ads. • Contractor must adhere to content restrictions, safety standards, and timing windows for installation (evenings/weekends). • Revenue‑share percentages, rate cards, and sell‑through data will be disclosed in addenda; current FY‑2026 on‑board revenue is about $60 k. • The award is contingent on receipt of an FTA grant; the vendor must meet all federal, state, and agency compliance requirements (Buy‑America, civil‑rights, environmental, etc.).

Attached files

Contact

Frank Suszczynski(Procurement Manager)

[email protected]

(207) 774-0351

Key dates

Opened
4/8/2026
Questions due
4/15/2026
Closes
5/11/2026
Projected award
5/1/2026
Duration
5 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
RFP 2026-005

Budget estimate

$600,000 – $1,200,000

The contract’s revenue‑share model suggests the vendor will capture a portion of the total ad sales. Metro’s FY‑2026 on‑board revenue is reported at roughly $60 k, but the agency expects growth and has a sizable inventory (≈ 38 buses and 54 shelters). Assuming a modest 30 % vendor share on an expanded annual revenue of $400 k–$800 k, the vendor could earn $120 k–$240 k per year. Over the base five‑year term, that translates to roughly $600 k–$1.2 million, with additional upside if extensions are exercised or performance incentives apply.

AI estimate from the solicitation

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