Description
This solicitation calls for a comprehensive FY 2027 digital‑advertising campaign for Alabama’s construction recruitment initiatives, covering display, video, paid‑social, search, and specialty podcast sponsorship. Bidders must provide itemized pricing, guarantee minimum impressions, outline targeting methods, and supply reporting plans, as well as produce custom articles, videos, and contest assets.
• Core tactics include AL.com standard and high‑impact display units (≈ 900 K annual impressions), Meta paid‑social, and search engine marketing with click‑through goals.
• Additional deliverables: co‑branded display, native ads, custom articles, videos (standard, vertical, long‑form), Instagram contest, and a 4‑month podcast presenting‑sponsor package.
• Quote must detail production, placement, management, and make‑good policies, and disclose any subcontractors or third‑party fees.