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State of Tennessee·Tennessee

Tennessee Vacation Guide - Development, Production and Revenue Generating Advertising Sales

Closes 9/15/2026$2.5M – $10MRequest for Proposal
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Description

The State of Tennessee seeks a contractor to produce an annual “Vacation Guide” (both print and digital) that is self‑funded through advertising revenue. The contractor must print 500,000 copies each year, maintain a 35 % advertising / 65 % editorial mix, provide original photography, host an ADA‑compliant digital guide, and manage all advertising sales (including two full‑time Tennessee‑based sales reps). Monthly revenue reports, quarterly analytics, and a comprehensive schedule are required, with the final printed guide due by December 15 each year. The contract runs for five years, with the contractor retaining all advertising revenue and remitting a state‑determined share each month.

Attached files

Contact

Nancy Ternes(Solicitation Coordinator)

[email protected]

(615) 253-4008

Key dates

Opened
8/3/2026
Questions due
8/13/2026
Pre-bid meeting
8/7/2026
Closes
9/15/2026
Projected award
9/15/2026
Duration
5 years

Last updated

Details

Type
Request for Proposal
Industry
Printing Services and Supplies
NAICS
511130
Solicitation №
32601-26002

Budget estimate

$2,500,000 – $10,000,000

Based on the prior contract’s average $300 k gross revenue to the State, the contractor’s advertising sales likely generate between $500 k and $2 M in gross revenue per year (assuming the State’s share is 15‑30 %). Over the five‑year term, total earnings could range from roughly $2.5 M to $10 M, depending on ad sell‑through, rate adjustments (capped at 5 % annually), and any reprint sales.

AI estimate from the solicitation

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