Calaveras Connect Advertising Sales Program Management

The Calaveras Transit Agency is seeking proposals from qualified firms to administer an Advertising Sales program for the Calaveras Connect fleet of vehicles. The selected consultant will be responsible for managing and administering the program, including all sales, coordination with advertisers, graphic design, material selection, application, and product warranty. The scope of work includes providing a description of the overall advertising sales program, types of acceptable advertisements, vinyl adhesives/frame mounts, advertising rates, and distribution of advertising revenues. • The consultant must demonstrate an understanding of the project and provide a technical approach, including a scope of work, project management, and consultant staff. • The consultant must also provide a cost proposal, including all advertising spaces, proposed rates, and advertising terms. • The contract will have an original term of four years, with two options for additional two-year terms. • The CTA desires an Advertising Sales program that creates no burden on existing transit funding and limited impacts on staff resources. • The ideal program will outline a revenue sharing agreement whereby the Proposer keeps a percentage of Advertising Sales and Calaveras Connect receives the outstanding percentage.