Social Media Management Services for Firefighter Recruiting

The City of Austin, Austin Fire Department (AFD) is seeking a contractor to provide social media management services to support the recruitment of firefighters. The contractor will be responsible for developing and implementing social media campaigns to drive interest in the AFD's hiring process, with a focus on minority and women candidates. The contractor will work with the AFD to design, administer, and validate a campaign that increases impressions, engagement, website traffic, and Candidate Interest Card (CIC) completions. The contract will be for an initial term of 12 months, with the option to extend for up to two additional 12-month periods. Key aspects of the job include: • Developing and implementing social media campaigns to drive interest in the AFD's hiring process • Increasing impressions, engagement, website traffic, and CIC completions • Partnering with the AFD to design, administer, and validate the campaign • Providing reporting capabilities to track the success of the campaign • Working with the AFD to ensure the campaign is inclusive and inviting for minority and women candidates