Creative Marketing Communication Services and Consultation

The University of Texas at Tyler is seeking an experienced and strategic creative partner to produce a wide variety of marketing and communications collateral on an as-needed and non-exclusive basis. The selected firm will work closely with UT Tyler Marketing and Communications leadership and team members, as well as internal campus stakeholders, to provide services including graphic design, writing, photography, videography, web/digital design, media buying, digital marketing management, and execution of print or digital creative work intended for marketing and communications purposes. The firm will be required to comply with the University's brand standards and ensure that all creative work produced fits the visual look and feel of the overall brand aesthetic. Key services include: • Graphic design and execution of collateral, advertising and/or marketing assets in print and digital media • Copywriting and message development • Commercial photography and videography/audio production • Web development related to ad hoc marketing and communications initiatives or campaigns • Media research and planning, media placement, media buying and reporting for both traditional and digital marketing • Social media campaign planning and content development • Public and media relations support • Direct marketing • Data analysis and reporting • Email marketing • Special event support • Market research The University anticipates that the term of the Agreement will be three years, with the initial term of the Agreement proposed to begin upon execution of the agreement and proposed to expire three years from the date of execution.