Public Relations and Marketing

The City of Garland, Texas, is seeking a public relations agency to provide services for Visit Garland and the Garland Economic Development Department. The selected agency will be responsible for raising the City's visibility through strategic media relations, influencer collaborations, and compelling storytelling. The agency will work to secure earned media coverage, coordinate media visits, and create cohesive messaging that supports tourism and economic development goals. The ideal candidate will have experience in tourism, travel, destination marketing, economic development, and commercial real estate. Some key responsibilities of the selected agency include: • Developing and executing PR strategies to promote Garland as a hub for business growth and economic development • Pitching and securing earned media coverage in local, regional, national, and trade outlets • Drafting press releases, story pitches, talking points, and op-eds • Collaborating with travel influencers, bloggers, and journalists to create engaging content • Developing a compelling narrative that communicates Garland's unique identity and visitor appeal • Supporting increased visitor spending by promoting attractions, dining, and local businesses