Description
The Knox County Health Department is seeking to procure advertising space on billboards in Knox County to target adults and young adults who smoke to motivate quitting and to cue action to call the Tennessee Tobacco Quitline. The billboards must carry a Gross Rating Point (GRP) of #25 for market exposure, measure no less than 10 feet high by 20 feet wide, and run on a cycle of at least 28 days. The successful contractor must be able to supply the advertising during the specified timeframe and provide placement that includes locations for billboard advertising geared to target populations.
• The number of billboards to be used in the advertising campaign
• The locations of the billboards
• The total number of billboards in Knox County
• The locations of all billboards in Knox County
• The gross rating point for the billboards to be used in the advertising campaign
• The average gross rating point for all billboards in Knox County