Multimedia Campaign

The Kern County Superintendent of Schools (KCSOS) and the California Commission on Teacher Credentialing (CTC) are seeking a vendor to develop and execute a statewide multimedia campaign to recruit and retain educators in California. The campaign aims to promote teaching as a rewarding career, increase awareness of financial supports, and elevate the profession. The selected agency will provide end-to-end campaign development and execution, including strategy and planning, creative development, messaging integration, media planning, and monitoring and reporting. The campaign will run from April 2026 to July 2028, with a budget of up to $2 million. Key deliverables include: • Developing a statewide campaign strategy and identifying a clear call to action • Producing campaign assets, such as social media videos, print materials, and a website • Aligning campaign messaging with state and federal financial aid programs • Developing a paid, earned, and organic media strategy with statewide reach • Partnering with districts, community colleges, and labor associations to distribute content • Providing quarterly reports on campaign performance and a final report summarizing outcomes