Description
The National Highway Traffic Safety Administration (NHTSA) is seeking a contractor to provide media services to support vehicle safety communications. The contractor will be responsible for developing and executing marketing strategies to distribute and disseminate comprehensive vehicle safety consumer information programs to the public. The scope of work includes developing strategic and tactical communications and marketing plans, conducting market research, managing paid media buys, and developing and promoting collateral materials. The contractor will also be required to provide technical assistance, consult with NHTSA, and participate in meetings and conference calls.
• Develop strategic and tactical communications and marketing plans to support vehicle safety communications programs and campaigns
• Conduct market research to support program office objectives
• Manage paid media buys targeting specific audiences to promote vehicle safety messages
• Develop and promote collateral materials including digital and online materials, social media messaging, videos, and advertisements
• Provide technical assistance on developing new promotional opportunities and collaboration opportunities
• Consult, maintain, and collaborate with NHTSA in expanding relationships with existing and new stakeholders