Destination Marketing Services

The Little Rock Advertising and Promotion Commission (operating as the Little Rock Convention & Visitors Bureau) is seeking multiple full‑service marketing agencies to develop and execute a comprehensive destination‑marketing program. The scope includes strategic marketing planning, media buying, creative development, and public‑relations efforts aimed at promoting Little Rock as a tourism and convention destination. • Develop an integrated marketing strategy tailored to tourism and convention audiences. • Create and place advertising across digital, print, broadcast, and out‑of‑home media. • Provide creative services (copywriting, design, video production) and manage public‑relations campaigns. • Measure campaign performance and adjust tactics to meet defined goals. • Coordinate with the Bureau’s staff to ensure brand consistency and compliance with local regulations.