Digital Marketing Campaign and Enrollment Management

North Carolina A&T State University is seeking a vendor to provide digital marketing strategies for enrollment management and admissions. The vendor will be responsible for developing a comprehensive digital marketing strategy, creating engaging content, managing social media profiles, and providing trackable metrics to calculate return-on-investment (ROI) for each digital marketing campaign. The contract will have an initial term of 3 years, with the option to renew for up to 2 additional one-year terms. The vendor will be expected to provide regular progress reports and scorecards detailing the performance of inquiry generation activities. Some key points to note are: • Development of a comprehensive digital marketing strategy aligned with the university's goals and values • Creation of engaging and relevant content tailored to the target audience • Management of social media profiles across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok • Provision of real-time dashboard showing actual volumes of non-duplicated inquiries delivered to the CRM • Real-time tracking and reporting of cost per inquiry by channel • Evaluation of the agency's performance in meeting projected volumes of inquiries and cost per inquiry targets by channel • Evaluation of the agency's performance in inquiry-to-application conversion rates and cost per application targets by channel