Town-Wide Branding & Identity Development, Placemaking, and Strategic Marketing Consulting Services

The Town of Lady Lake is seeking a consultant to develop a comprehensive branding strategy that reflects the town's identity, community assets, and growth goals. The scope of work includes discovery, research, and community engagement, brand development, wayfinding design and placemaking strategy, implementation guidelines, and brand governance and performance measurement. The consultant will partner with town leadership, staff, and stakeholders to develop a town-wide brand narrative and identify key messages for residents, visitors, and businesses. Some key tasks include: • Conducting an assessment of Lady Lake's history, current image, and identity • Facilitating engagement activities such as surveys, focus groups, and interviews • Developing a cohesive and adaptable brand identity system • Providing placemaking design concepts for key corridors, gateways, parks, and civic spaces • Ensuring accessibility and scalability across applications • Developing a comprehensive brand/style guide and identifying priority areas for implementation • Providing metrics to evaluate brand success