Division of Marketing and Development - Marketing, Media Planning, and Buying

The Florida Department of Agriculture and Consumer Services is seeking a marketing firm to promote Florida agricultural and seafood products. The selected vendor will be responsible for developing a marketing plan, providing media planning and buying services, and creating added value for the Department. The contract is expected to last for five years, with the possibility of five one-year renewal options. The vendor will be required to provide monthly reports and a final report at the end of each campaign. The Department is looking for a vendor that can provide cost-effective and efficient services, and that can meet the needs of the Department and the State of Florida. Some key points to consider include: • The vendor must be able to provide a marketing plan that includes partnerships, media mix, target markets, and metrics for measuring results. • The vendor must be able to provide media planning and buying services, including planning and placing all types of media and marketing activities. • The vendor must be able to provide added value, including creative design and consulting services. • The vendor must be able to provide monthly reports and a final report at the end of each campaign. • The vendor must be able to meet the Department's expectations and requirements.