Comprehensive Tourism Branding, Marketing

The City of Doraville (“City” or “Doraville”) is seeking proposals from qualified branding, marketing, tourism, and strategic communications firms to develop a comprehensive tourism brand, marketing strategy, implementation framework, and campaign identity that authentically represents Doraville and positions the community for future tourism growth.The selected firm will conduct research and discovery, engage community and tourism stakeholders, evaluate Doraville’s competitive position, identify and articulate the community’s most compelling tourism assets, develop a unified brand and messaging platform, and create a practical strategic marketing plan that can guide implementation over the initial contract term and anticipated renewal periods. The City seeks a brand that is authentic, memorable, sustainable, and capable of being embraced and consistently used by residents, businesses, elected officials,Attached Document :ITB-RFP 26-005 Comprehensive Tourism Branding, Marketing.pdf