University of Michigan-Dearborn Advertising Agency RFP

The University of Michigan-Dearborn is seeking a partner to manage, expand, and optimize their multi-channel advertising strategy. The selected supplier will support the university's brand awareness and student recruitment initiatives for a minimum of three years. The scope of work includes digital advertising, lead generation, and campaign optimization. The university expects the supplier to provide a comprehensive solution, including a high-level description of the steps to be taken and any associated value-added services. The supplier will work closely with the university's Integrated Marketing Strategist and Director of Marketing and Digital Strategy to ensure the success of the project. Key objectives include strengthening the university's brand position, driving qualified leads, and maximizing ROI on advertising spend. • The university is looking for a supplier with experience in higher education and digital advertising. • The supplier should have a strong understanding of the university's requirements and be able to provide a comprehensive solution. • The university expects the supplier to provide regular reporting and performance metrics. • The supplier should be able to work closely with the university's staff and provide a high level of customer service. • The university is looking for a supplier who can provide a cost-effective solution and maximize ROI on advertising spend.