Los Angeles Convention Center Media Sales Manager Services - Digital Signage Program Request for Information

The City of Los Angeles is seeking input from media sales managers and other industry experts on the implementation of a digital signage program at the Los Angeles Convention Center. The program will include four digital displays facing Figueroa Street and two freeway-facing displays. The City is looking for information on market practices, valuation methodologies, and compensation structures to inform the development of a future request for proposals for media sales manager services. • The digital signage program is part of a larger expansion and modernization project at the Los Angeles Convention Center. • The program will include four Figueroa Street-facing digital displays and two freeway-facing displays. • The City is seeking input on market practices, valuation methodologies, and compensation structures. • The City is looking for information on how to attract a robust pool of qualified media sales managers and how to evaluate the competitiveness of financial offers. • The City is also seeking input on how to structure compensation models that incentivize revenue maximization and how to mitigate key challenges and risks to revenue generation.