Digital Campaign Services

• Manage NMSU‑owned Google Ads accounts (search, retargeting, video, geofencing as budget permits). • Perform keyword research, audience segmentation, campaign setup, bid management, and continuous optimization. • Deliver monthly performance reports and an end‑of‑campaign summary; maintain a dashboard for MARCOM leadership. • Coordinate exclusively with NMSU Marketing & Communications (no direct contact with enrollment or other units). • Work within a $150‑$200 K annual media budget; propose monthly management fees and adhere to a 4‑6‑week launch timeline per project.