Naming Rights Marketing & Sponsorship Services

The City of Green Bay is soliciting proposals from qualified firms for Naming Rights Marketing & Sponsorship Services for the City of Green Bay Convention Center. The selected firm will be responsible for designing and executing a full-cycle naming rights program, including market assessment, strategy development, prospect identification, outreach, negotiation support, and execution. The firm must have demonstrable experience in naming rights transactions, hospitality sector sponsorship, and corporate partnership marketing. The proposal should include a comprehensive naming rights marketing and sponsorship strategy, a detailed project timeline, and a plan for prospect identification and outreach. • The scope of work includes market assessment, strategy development, prospect identification and outreach, negotiation support, and execution. • The firm must assign a dedicated project team with demonstrable experience in naming rights transactions. • The firm must provide written status reports on a cadence agreed upon at contract execution. • The firm must treat all information shared by the City as strictly confidential. • The firm must disclose any existing or potential conflicts of interest at the time of proposal submission and on an ongoing basis throughout the engagement.