The contract is for branding and integrated marketing/communication services for Florida State University. The university seeks an agency with experience in higher education and expertise in high-profile branding, consumer marketing, and internal and external communications. The objective is to build and promote a unified public identity for FSU that reflects its academic strengths, achievements, and unique impact on students and society. Key services include:
• Branding and integrated marketing
• Consumer marketing
• Internal and external communications
The contract was awarded to Birdsall Voss & Associates (BVK) on August 16, 2017.