Strategic Marketing and Media Placement

This contract awards idfive LLC a full‑service strategic marketing and media placement program for Radford University, intended to boost enrollment and brand awareness. The vendor must develop a comprehensive multimedia marketing plan, execute media buying across out‑of‑home, digital, broadcast, and social channels, produce creative assets for each medium, conduct an annual brand‑perception survey, and provide bi‑weekly performance dashboards tied to enrollment metrics. The agreement runs from August 2025 through August 2027 with four optional one‑year renewals, incorporates a blended hourly labor rate of $180, caps agency fees at 30 % of the university’s $1.2 M annual marketing budget, and requires compliance with university policies and travel reimbursement rules. • Scope: strategic planning, media buying, creative production, brand consulting, analytics, and project management. • Financial terms: $180/hr labor, ≤6 % media‑fee, ≤30 % agency‑fee of a ~ $1.2 M annual spend, plus ≤$20 K for a brand survey. • Governance: bi‑weekly reporting, 60‑day cancellation notice, and a 30‑day COI submission requirement for renewals.