Marketing and Advertising for Be Safe. Drive Smart. Campaign

The Texas Department of Transportation (TxDOT) is seeking services to assist in the development of a statewide Traffic Safety public awareness campaign supported by state and federal funds. The Be Safe Drive Smart campaign is an umbrella campaign addressing several traffic safety driving behaviors. The selected vendor will be responsible for providing marketing and advertising services to support this campaign. Key aspects of the job include: • Developing a comprehensive marketing and advertising strategy to promote the Be Safe Drive Smart campaign • Creating and disseminating public awareness materials, such as brochures, posters, and social media content • Providing media planning and buying services to reach target audiences • Conducting market research and analyzing campaign effectiveness • Collaborating with TxDOT staff to ensure campaign goals and objectives are met The vendor should have experience in marketing and advertising, particularly in the context of public awareness campaigns. They should also be familiar with the NIGP code and the Texas Comptroller of Public Accounts' Centralized Master Bidders List (CMBL).