CI-273 Enrollment Strategy, Marketing, & Coaching Services

The University is seeking a single vendor to deliver end‑to‑end enrollment services for its Extended University programs, encompassing marketing, admissions advising, technology integration, data analytics, and project management. The contractor must provide a unified solution that drives student recruitment, handles inquiries through enrollment, integrates with GA4/Google Search Console/Tag Manager and the university’s CRM, and supplies real‑time reporting and dedicated account management. The contract is a two‑year fixed‑price award with two optional two‑year renewals, contingent on meeting enrollment targets. • Provide comprehensive digital enrollment marketing (paid search, SEO, social, email, content) with student‑level attribution reporting. • Supply dedicated Enrollment Advisors to manage the full inquiry‑to‑enrollment funnel for graduate and professional programs. • Integrate marketing platforms with the university’s CRM, delivering real‑time data pass‑back and dashboards. • Deliver ongoing data analytics, monthly performance reports, quarterly strategic reviews, and an annual outcomes report. • Assign a dedicated account manager, ensure 72‑hour turnaround on feedback, and conduct regular check‑ins and a 90‑day implementation review.