Description
The State Fiscal Accountability Authority, Office of State Procurement, on behalf of the Patriots Point Development Authority (PPDA), is seeking proposals from qualified offerors to provide Marketing and Advertising services. The goal of these services is to evaluate, anticipate, and predict the rapidly changing demographics and habits of visitors to coastal South Carolina, historic Charleston, Patriots Point Naval & Maritime Museum, and the various components that make up the PPDA footprint. The selected contractor will be responsible for developing and implementing marketing and advertising strategies to support PPDA's revenue-producing areas, including ticket sales, camping, events, and education.
Some key aspects of the job include:
• Developing and implementing marketing and advertising strategies to support PPDA's revenue-producing areas
• Evaluating and anticipating the rapidly changing demographics and habits of visitors to coastal South Carolina and the PPDA footprint
• Providing marketing and advertising services to support the PPDA's mission and image
• Working with the PPDA's marketing team to develop and implement marketing campaigns
• Providing regular progress reports and performance metrics to the PPDA