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  5. ›Statewide Advertising Services - Qualified Vendor List (QVL)

Office of Administration, Division of Purchasing (State of Missouri)·Missouri

Statewide Advertising Services - Qualified Vendor List (QVL)

Closes 10/14/2026$2M – $10MRequest for Proposal
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Description

The State of Missouri, through its Office of Administration’s Division of Purchasing, is seeking qualified advertising, marketing, and public‑education vendors to form a Qualified Vendor List (QVL). The QVL will enable state agencies to issue individual Statements of Work (SOWs) for campaigns ranging from a few thousand dollars up to several hundred thousand dollars, on a “preferred use” but non‑exclusive basis. Vendors must have at least five years of modern advertising/PR experience, be able to serve both government and non‑government clients, and comply with extensive business‑compliance exhibits (tax, E‑Verify, anti‑boycott certification, etc.). Proposals are submitted electronically via MissouriBUYS by 2:00 PM CT on 14 Oct 2026. The resulting contract is for one year, with the possibility of additional awards or contract extensions through separate procurements.

Attached files

Contact

Emmarie Graham(Buyer)

[email protected]

(573) 526-2716

Key dates

Opened
9/16/2026
Closes
10/14/2026
Duration
1 year

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
STATE 0000000580SL,1

Budget estimate

$2,000,000 – $10,000,000

The RFP references historic statewide advertising expenditures of roughly $12 M–$24 M per fiscal year, spread across multiple contracts and vendors. Assuming the QVL will be awarded to several firms and that a single vendor could capture anywhere from 10 % to 40 % of the annual spend, a reasonable revenue range for a successful bidder would be between $2 million and $10 million for the one‑year contract. The lower bound reflects a modest share of smaller‑scale SOWs; the upper bound reflects winning larger, high‑budget campaigns and multiple media‑buy projects.

AI estimate from the solicitation

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