Chico State Marketing Services

California State University, Chico is seeking a qualified full‑service marketing agency with proven experience in higher‑education enrollment campaigns and long‑term brand development. The selected firm will be responsible for crafting, managing, and optimizing paid‑media strategies that drive prospective student enrollment, as well as delivering broader branding initiatives that enhance the university’s reputation. The scope includes strategic planning, media buying, creative production, performance analytics, and ongoing campaign optimization. • Develop and execute paid‑marketing (digital, social, search, display) focused on enrollment‑driven performance metrics. • Provide comprehensive brand‑building services, including creative concepts, messaging, and visual identity support. • Deliver regular reporting, analytics, and optimization recommendations to ensure ROI and attainment of enrollment goals. • Act as a single point‑of‑contact for all marketing activities, coordinating with university stakeholders and internal marketing services.