Description
The Maryland Motor Vehicle Administration (MVA) is seeking a qualified full-service marketing and communications firm to support traffic safety and public awareness campaigns. The selected firm will provide expert project management, media strategy, advertising, digital engagement, creative design, public relations, training, and campaign evaluation. The contract requires the services of a qualified marketing and communications firm to provide expert project management and effective creative for marketing, media advertising, digital strategies, public relations, coordination of events, training and other duties as needed.
• Key responsibilities include: marketing strategy, marketing research, strategic planning, social/digital media, creative, public relations services, media planning and placement, and budget status reports.
• The MVA/MHSO has annual campaigns, and some information may be shared with the successful Offeror.
• The State project team consists of a State Project Manager, who will review, oversee, and approve project-related activities.