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County of Dane·Wisconsin

Food and Beverage Service Operations for the Alliant Energy Center of Dane County

Closes 10/22/2026$5M – $15MRequest for Proposal
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Description

The County of Dane is seeking an experienced food‑service operator to run all food and beverage operations at the Alliant Energy Center (AEC), a multi‑facility convention and entertainment campus that hosts >250 events and >1 million guests annually. The contractor will be responsible for menu development, staffing, procurement, kitchen operations, on‑site service at multiple venues (Exhibition Hall, New Holland Pavilions, Arena, Coliseum, Willow Island, parking‑lot concessions, etc.), compliance with health, safety, labor and sustainability standards, and coordination with existing Coca‑Cola agreement. The contract will be awarded after a mandatory pre‑bid conference, a Q&A process (two rounds), and oral interviews. The award is slated for November 30 2026 with contract negotiations extending into mid‑2027. The successful vendor must provide insurance, licenses, and meet local‑vendor preferences. • Operate food & beverage services across all AEC venues (exhibition hall, pavilions, arena, coliseum, outdoor site). • Deliver catering, concessions, and full‑service dining for events ranging from trade shows to concerts. • Manage staffing, supply chain, equipment, and compliance with county, state and federal regulations. • Meet sustainability goals and local‑vendor preference scoring. • Submit a detailed cost proposal and vendor questionnaire via the OpenGov e‑procurement portal by 2 pm Oct 22 2026.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Carolyn Clow(Purchasing Officer)

[email protected]

(608) 267-3985

Key dates

Opened
8/31/2026
Questions due
10/1/2026
Pre-bid meeting
9/10/2026Mandatory
Closes
10/22/2026
Projected award
11/30/2026

Last updated

Details

Type
Request for Proposal
Industry
Food and Beverage Services
NAICS
722310
Solicitation №
2026-RFP-056-PR

Budget estimate

$5,000,000 – $15,000,000

The Alliant Energy Center serves >1 million guests per year and hosts >250 events. Comparable food‑service contracts for similar-sized convention centers typically range from $5 million to $15 million annually, depending on menu breadth, labor costs, and revenue‑share structures. Assuming a 3‑year base term, total contract value could be roughly $15 million–$45 million. Factors influencing the budget include: number of events, average spend per guest, inclusion of beverage royalties (Coca‑Cola agreement), and any revenue‑share or profit‑share clauses.

AI estimate from the solicitation

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