Description
The City of Augusta is seeking a qualified firm to provide airport marketing agency services for the Augusta Regional Airport. The selected firm will be responsible for developing and implementing a comprehensive marketing strategy to promote the airport and its services. The scope of work includes market research, advertising, public relations, and community outreach. The contract is expected to be for a period of one year, with the option to renew for up to three additional years. The city is looking for a firm with experience in airport marketing and a proven track record of success in promoting airports and their services.
Key aspects of the job include:
• Developing a comprehensive marketing strategy for the airport
• Conducting market research to identify trends and opportunities
• Creating and implementing advertising campaigns to promote the airport
• Building relationships with local businesses and organizations to promote the airport
• Providing public relations and community outreach services to promote the airport
• Measuring and evaluating the effectiveness of marketing efforts