Out of State Media Buying Services

This Request for Proposal (RFP) is issued by the State University of New York (SUNY) for Media Buying Services outside of New York State. The university is seeking a qualified vendor to provide media buying services, including strategic media planning, buying, and placement across various digital media platforms. The contract will be for a six-month campaign from January 2026 to June 2026, with options to extend for additional six-month periods. The vendor will be responsible for providing a dedicated account manager, media planning and buying, post-buy analysis, and billing and reconciliation services. The proposal should include a proposed media plan, account management team, and cost proposal. • The contract term is 6 to 18 months. • The contract value is not specified, but the university has a budget for the campaign. • The vendor should have experience running media campaigns for higher education institutions. • The vendor should provide a dedicated account manager with at least two years of experience. • The vendor should provide a proposed media plan, including media platforms, weight of each platform, cost, and audience demographics.