Description
The University of Arkansas – Fort Smith seeks a qualified marketing partner to develop and execute enrollment‑focused advertising campaigns, provide strategic creative services, and optionally manage media planning and buying. The contract will run for two years, with an optional series of one‑year renewals, and the agency must separate professional fees from media spend while delivering transparent reporting tied to recruitment KPIs.
• Scope includes strategic marketing, creative development, omnichannel campaign execution, analytics & reporting, and optional full‑service media planning/buying (Track 2).
• Budget: $300‑$340 k annual media spend; agency fees are separate with no prescribed fee model.
• Required experience: higher‑education recruitment, familiarity with Slate CRM, and expertise on Google Search, Google Display, Meta, and YouTube platforms.
• Deliverables: bi‑weekly virtual meetings, KPI dashboards, performance‑based optimization, and strategic video‑content guidance (production handled internally).
• Contract term: 1 Jul 2026 – 30 Jun 2028, with up to five one‑year renewal options.