Description
The University of Arkansas – Fort Smith seeks a qualified marketing partner to develop and execute enrollment‑focused marketing strategies, creative assets, and (optionally) media planning/ buying for its academic and workforce‑development programs. The contract will run for an initial two‑year term with up to five one‑year renewal options. The university will evaluate proposals on cost, solution approach, experience, and performance‑based metrics tied to recruitment KPIs.
• Scope includes strategic marketing, creative development, omnichannel campaign execution, analytics/reporting, and optional full‑service media buying (Track 2) or strategy‑only (Track 1).
• Budget: $300‑$340 k annual media spend; agency fees are separate and must be transparently itemized.
• Required experience with higher‑education CRM (Slate) and major digital platforms (Google Search, Google Display, Meta, YouTube) plus video‑strategy guidance.