Description
The Maryland Motor Vehicle Administration (MVA) is seeking a qualified full-service marketing and communications firm to support traffic safety and public awareness campaigns. The selected firm will provide expert project management, media strategy, advertising, digital engagement, creative design, public relations, training, and campaign evaluation. The contract requires the firm to conduct, evaluate, and document the results of campaigns and programs that promote the MVA's services and safety initiatives. Key responsibilities include developing marketing strategies, conducting market research, managing social media, and creating public relations campaigns. The firm will also provide reports on the success or failure of campaigns and make recommendations for optimization.
• Develop and implement comprehensive marketing strategies to promote the MVA's services and safety initiatives
• Conduct market research to understand target audiences and develop effective marketing plans
• Manage social media platforms to engage with the public and promote the MVA's campaigns
• Create public relations campaigns to raise awareness about traffic safety and other issues
• Evaluate and document the results of campaigns and provide recommendations for optimization
• Provide regular reports on the success or failure of campaigns and make recommendations for improvement