Description
The Commonwealth of Kentucky, through its Tourism, Arts & Heritage Cabinet, is seeking a qualified vendor to serve as the primary marketing and advertising partner for the state’s tourism promotion efforts. The contract will cover the development and execution of strategic campaigns, creative content creation (digital, print, TV, radio, video, out‑of‑home), media planning and buying, paid social media, research and analytics, and coordination with subcontractors as needed. The vendor must deliver original, royalty‑free assets, provide post‑campaign reporting, and maintain secure backup of all deliverables. Reimbursement is available for approved out‑of‑pocket production costs, and the vendor must comply with AI usage policies and state procurement regulations.
• Develop and execute multi‑channel marketing campaigns to increase tourism visitation and spending.
• Create original creative assets (graphics, video, copy, audio) for print, digital, broadcast, and social media.
• Conduct market research, analytics, and reporting to measure campaign effectiveness.
• Manage media planning, buying, and placement across state, local, national, and international outlets.
• Coordinate subcontractors and ensure all work meets Commonwealth standards and deadlines.
• Provide secure, editable file formats and off‑site backups for all deliverables.
• Adhere to AI disclosure requirements and all applicable insurance, travel, and compliance policies.