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California 32nd District Agricultural Association·California

Sponsorship and Advertising Sales Services

Closes 10/30/2026$150k – $350kRequest for Proposal
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Description

The 32nd District Agricultural Association is seeking a qualified contractor to provide full‑service sponsorship and advertising sales for the OC Fair & Event Center. The contractor will develop sponsorship packages, prospect and secure new sponsors, manage renewals, handle on‑site activation during the fair season, and provide invoicing, reporting, and compliance documentation. Compensation is commission‑based (up to 10 % of sales) on an estimated $3.5 million annual revenue stream, with a base contract term of two years and three optional one‑year renewals. • Develop and sell tiered sponsorship and advertising packages for the OC Fair & Event Center. • Achieve sales targets: $2.27 M (new cash sponsors), $0.73 M (renewals), and $0.5 M (budget‑relieving trade). • Provide on‑site presence (≈8 hrs/day) during June‑August fair season, manage contracts, invoicing, weekly reporting, and compliance (insurance, Megan’s Law, sanctions, etc.).

Attached files

Contact

Kelly Vu(Business Services Supervisor)

[email protected]

(714) 708‑1719

Key dates

Opened
10/6/2026
Questions due
10/26/2026
Site visit
10/21/2026
Closes
10/30/2026
Projected award
11/5/2026
Duration
2 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541613
Solicitation №
SS‑12‑26

Budget estimate

$150,000 – $350,000

The contract’s compensation is commission‑based, capped at 10 % of the projected $3.5 million sales goal, yielding a potential maximum budget of $350,000 over the base two‑year term. Realistic earnings depend on the contractor’s ability to meet or exceed sales targets; a modest capture of 30‑45 % of the goal would generate $105,000‑$157,500, while an aggressive performance could approach the ceiling. Hence, a reasonable estimate ranges from $150,000 to $350,000.

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