Description
The Tarleton State University is seeking a qualified, experienced, and financially stable firm to manage two related but distinct service areas: Campus Digital Advertising Program and Intercollegiate Athletics Multimedia Rights (MMR) Program. The selected firm will provide innovative, compliant, and integrated solutions for advertising sales, sponsorship activation, content management, and performance reporting, while supporting the University’s mission and student-athlete Name, Image, and Likeness (NIL) opportunities. The scope of work includes managing campus sponsorship and digital advertising program, exclusive athletics and Rodeo multimedia rights, and providing comprehensive management and monetization of multimedia assets. The contract term is for a period of five years, with the option to renew for up to five years.
• The selected firm will be responsible for maximizing Tarleton State University’s revenue, brand visibility, and audience engagement.
• The firm will provide innovative, compliant, and integrated solutions for advertising sales, sponsorship activation, content management, and performance reporting.
• The scope of work includes managing campus sponsorship and digital advertising program, exclusive athletics and Rodeo multimedia rights.
• The contract term is for a period of five years, with the option to renew for up to five years.
• The University retains all rights listed in the contract, including university-level corporate relationships, major assets, and restricted advertising categories.