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  5. ›CAAM RFP 25762 Marketing & Communications Services

California African American Museum·California

CAAM RFP 25762 Marketing & Communications Services

Closes 7/22/2026$200k – $400kRequest for Proposal
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Description

The California African American Museum (CAAM) seeks a qualified marketing and communications consultant to deliver ongoing strategic, creative, and operational support for its exhibitions, programs, and institutional initiatives over a three‑year period (with two optional one‑year extensions). The contractor will develop annual marketing plans, produce publications, manage digital and social media, handle public‑relations activities, and support paid‑media campaigns, while providing regular reporting and on‑site presence as needed. Evaluation is split into a questionnaire phase (minimum 75 points) and a fee‑proposal phase, with small‑business and DVBE preference points added where applicable. The contract is hourly‑rate based, with an estimated 480 billable hours per year, and requires comprehensive insurance, compliance certifications, and disclosure of any generative‑AI use. • Scope includes strategic planning, content creation, digital strategy, media relations, advertising oversight, and community engagement. • Required deliverables: quarterly publication “Here & Now,” monthly e‑newsletters, exhibition brochures, press releases, social‑media content, and monthly status reports. • Mandatory compliance: insurance (CGL, auto, workers’ comp), Darfur Act, ADA, GenAI disclosure, and background/COVID‑19 policies. • Timeline: questions due July 8 2026, final proposal July 22 2026, award notice August 10 2026, contract effective September 1 2026.

Attached files

Contact

Joycelyn Caparas(Procurement & Contract Specialist)

[email protected]

(213) 800-1349

Key dates

Opened
7/1/2026
Questions due
7/8/2026
Closes
7/22/2026
Projected award
8/10/2026
Duration
3 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541613
Solicitation №
RFP 25762

Budget estimate

$200,000 – $400,000

No fixed contract ceiling is disclosed; the RFP estimates ~480 billable hours per year. Assuming typical consulting rates of $150‑$250 per hour, annual labor costs would range from $72,000 to $120,000. Over the base three‑year term, the total contract value would likely fall between $216,000 and $360,000, with potential additional value if one‑ or two‑year extensions are exercised.

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