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Tarleton State University·Texas

Management of campus sponsorships, digital advertising and athletics multimedia rights

Closes 4/2/2026$2.5M – $10MRequest for Proposal
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Description

The Tarleton State University is seeking a contractor to manage campus sponsorships, digital advertising, and athletics multimedia rights. The contractor will be responsible for delivering a comprehensive solution that enhances revenue, elevates institutional visibility, supports student-athlete Name, Image, and Likeness (NIL) opportunities, and strengthens campus and corporate relationships. The contract term is expected to be 5 years. • The contractor will manage advertising across non-athletics digital assets, including campus digital signage, guest Wi-Fi and 5G networks, and other approved digital platforms. • The contractor will have exclusive management of sponsorship, advertising, and multimedia rights for Tarleton Athletics and Rodeo. • The contractor will be responsible for proposing a comprehensive, strategically aligned solution that meets the university's goals and objectives. • The contractor will be required to provide a detailed proposal, including a statement of work, pricing, and references. • The university reserves the right to make an award for the complete scope of services or to make multiple awards by individual component or portion of the scope.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Cori Luttrell(Director, Procurement Services)

[email protected]

(254) 968-1683

Key dates

Opened
3/13/2026
Closes
4/2/2026
Duration
5 years

Last updated

Details

Type
Request for Proposal
Industry
Education
NAICS
541810
Solicitation №
04-TARLTON-RFP-0016

Budget estimate

$2,500,000 – $10,000,000

The budget for this opportunity is not explicitly stated in the document. However, based on the scope of work and the fact that the contractor will be managing advertising and sponsorship rights, it is likely that the budget will be in the range of $500,000 to $2,000,000 per year, depending on the contractor's ability to generate revenue for the university. The total budget for the 5-year contract term could be in the range of $2,500,000 to $10,000,000.

AI estimate from the solicitation

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