Campus-Wide Enrollment Marketing and Communication Centralization

Miami University is seeking a strategic partner to develop and implement a system-wide approach to enrollment marketing and communication. The selected company will assess current marketing and communication efforts, identify redundancies and gaps, and develop a unified strategy that aligns with institutional priorities and market demands. The company will also provide recommendations for data structures, tools, and staffing models, as well as guide the integration and restructure of admission websites and pages. Some key requirements for the project include: • Assessing current marketing and communication efforts across all Miami campuses and credential types • Developing a unified strategy that aligns with institutional priorities and market demands • Recommending data structures, tools, and staffing models for effective execution • Guiding integration and restructure of admission websites and pages from multiple campuses to serve and optimize the user experience for all student types and campuses • Providing training and support to internal teams for sustainability