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  5. ›Statewide Advertising Services - Qualified Vendor List (QVL)

State of Missouri, Office of Administration, Division of Purchasing·Missouri

Statewide Advertising Services - Qualified Vendor List (QVL)

Closes 10/7/2026$200k – $2MRequest for Proposal
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Description

The State of Missouri is issuing an RFP to establish a Qualified Vendor List (QVL) for statewide advertising, marketing, public relations, and media production services. Multiple state agencies will be able to issue individual Statements of Work (SOWs) against the QVL on an as‑needed basis for projects ranging from a few thousand to several hundred thousand dollars. The contract is a one‑year “preferred use” agreement (not exclusive) and may be renewed through separate procurements. Vendors must demonstrate at least five years of relevant experience, be registered in MissouriBUYS, and comply with numerous business‑compliance exhibits (tax, E‑Verify, anti‑boycott, etc.). Proposals are submitted electronically via MissouriBUYS by 2:00 PM CT on October 7 2026. • Scope covers creative services, media planning/placement, production (video, audio, print), digital/interactive marketing, collateral distribution, public‑relations, and market research. • Contracts are awarded to multiple vendors; each vendor may be called upon for any SOW that matches their qualified category. • Minimum qualification: 5 years advertising/marketing experience, experience with government and private clients. • Required deliverables include creative concepts, storyboards, final artwork, electronic files, and compliance documentation. • No guaranteed usage; the State may award work to other vendors if deemed in its best interest. • Vendor must act as single point of contact for each agency and coordinate with any subcontractors. • Submission must include Exhibit A‑M and a signed proposal signature page; all documents are electronic‑only.

Attached files

Contact

Emmarie Graham(Buyer)

[email protected]

(573) 526-2716

Key dates

Opened
9/16/2026
Closes
10/7/2026
Duration
1 year

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
STATE 0000000580SL

Budget estimate

$200,000 – $2,000,000

The solicitation references existing contract spend of roughly $70 million over five fiscal years (averaging about $14 million per year) across multiple vendors. Assuming the State will award contracts to several agencies under the QVL, a single qualified vendor could expect to capture anywhere from 1 % to 15 % of the annual spend, depending on capacity and win rate. This translates to an estimated annual revenue range of $200,000 (small‑scale, occasional SOWs) up to $2,000,000 (larger, high‑budget campaigns). Factors influencing the final amount include the number of SOWs awarded, the budget size of each campaign, and the vendor’s ability to meet the compliance and experience thresholds.

AI estimate from the solicitation

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