Description
California Highway Patrol’s Community Outreach and Marketing Section is seeking a nonprofit organization to design, produce, and manage a statewide public‑awareness campaign aimed at reducing teen‑distracted‑driving. The contractor will deliver in‑person school presentations, community outreach events, “train‑the‑trainer” sessions, family workshops, a full‑length educational video, multiple PSAs, program evaluation focus groups, surveys, advertising, and bilingual educational kits. The effort is funded by the Teen Distracted Driving VI Grant and must comply with Disabled Veteran Business Enterprise (DVBE) participation requirements and California civil‑rights statutes.
• 163 school presentations and 20 community outreach events across California
• Production of one educational video and at least two radio/TV PSAs, plus bilingual kit materials
• Comprehensive program evaluation, surveys (5,000), and final reporting by October 15 2027