Earned Media and Marketing Services

FIU seeks a qualified firm to provide comprehensive earned‑media and marketing services for The Wolfsonian–FIU, with optional expansion to FIU CasaCuba, the Frost Art Museum, and FIU Libraries. The contractor will develop and execute earned‑media strategies, press outreach, event promotion, storytelling, and audience‑engagement initiatives to raise the institution’s profile, drive visitation, and increase philanthropic support. The contract is initially for two years with up to two one‑year renewal options (maximum four years). • Deliver earned‑media campaigns, press releases, and media outreach for cultural institutions. • Provide marketing consulting, social‑media management, and promotional services. • Support optional expansion sites (CasaCuba, Frost Art Museum, Libraries) as needed. • Align activities with FIU’s goal to elevate its reputation locally, nationally, and internationally.